BACKGROUND
Dr. Joel Shertok, a seasoned chemical engineer, embarked on an entrepreneurial journey after decades of service in a large corporation. With a wealth of experience in chemical manufacturing, he set out to provide consulting services to companies aiming to scale their production processes—from producing beakers to barrels. Dr. Shertok's entrepreneurial spirit, coupled with his expertise, positioned him as a valuable resource in the industry.
CHALLENGE
The challenge lay in encapsulating Dr. Shertok's unique blend of expertise and entrepreneurial vigor into a single, standout business card. Given the unconventional nature of his business and the need to convey his consulting services visually, the design process was expected to be intricate. Moreover, aligning the design with Dr. Shertok's personality and professional ethos was paramount.
SOLUTION
Collaborating closely, we delved into understanding Dr. Shertok's vision for his brand and the message he wished to convey through his business card. Inspired by his journey from the laboratory to entrepreneurship, we conceptualized a design that symbolized this transition. Incorporating elements reminiscent of chemical structures and production processes, the business card design spoke directly to Dr. Shertok's field of expertise while also reflecting his bold entrepreneurial spirit.
Despite initial differences in vision, our collaboration fostered constructive dialogue, allowing us to bridge the gap and converge on a design that exceeded expectations. Iterative feedback sessions and a willingness to explore unconventional ideas were instrumental in refining the concept and bringing it to fruition.
RESULTS
The finalized business card design not only encapsulated Dr. Shertok's professional journey but also served as a compelling representation of his consulting services. Its distinctive aesthetics and subtle nods to chemical engineering garnered attention and intrigue, effectively sparking conversations and inquiries about Dr. Shertok's expertise.
Following the distribution of the new business cards, Dr. Shertok reported an uptick in inquiries and referrals, attributing much of the success to the striking first impression created by the design. The business cards became more than just contact information; they became tangible reflections of Dr. Shertok's passion, expertise, and entrepreneurial drive, resonating deeply with his target audience.
